Alex Friedman

With a variety of experience working in professional, collegiate, high school settings Alex is well versed in the strength and conditioning field. Alex has coached many sports in the weight room, specializing in wrestling, MMA, BJJ, Rugby, and Football. Alex has experience being a director of performance, assistant Strength and Conditioning coach, and internships at the University of Denver, CU Football, and the UFC Performance Institute. He uses these experiences to select the most appropriate methods to develop any athletes’ potential. 

As a Sports Performance Coach at Landow Performance, Alex seeks to develop and improve upon athlete’s health, and performance potential. Creating a strong foundation for athletes enables them to have longevity and improved results. These qualities can be attained when training through a planned system and expert coaching.

Alex is focused on developing every athlete to achieve their maximum potential athletically and personally. The weight room is not only a great place to make physical gains, but also to develop maturity, build character, and grow as a human being, and that’s the goal, to be a better human. Alex believes that through intentional work and a high work ethic every athlete can achieve their own peak version of success. 

Alex is a Certified Strength and Conditioning Specialist through the NSCA and has multiple other certifications. Alex has also earned a Bachelor’s degree in Exercise Science from the University of Wisconsin -La Crosse, and a Masters in Sports Coaching & Strength and Conditioning from the University of Denver. 

Alex is a former collegiate wrestler and enjoys competing at Jiu-Jitsu, rugby, biking, snowboarding, as well as reading anything related to exercise or fiction. Alex lives in Englewood, CO with his wife Mary, and their two dogs, Jaeger and Granger.